MWS automatically submits MWS dealers' web sites to key search engines on behalf of the dealership. The MWS dealer web site is designed to make it "search engine friendly" so that the search engines can easily index the web site. This improves the likelihood of MWS dealer sites ranking very high on the various search engines, thus making it easier for consumers to find MWS dealer web sites. MWS also makes available its OptimumSearch and OptimumSearch Plus search engine packages designed to maximize the potential of a dealer's web site. To find out more about search engine optimization, click here.
Dealers can take advantage of integrated data gathering tools and build an online customer database through quotes, orders, and guest book functionality. The optional MWS HTML dealer newsletter offers additional data gathering opportunities, as well as automatic maintenance of an online customer email database.
MWS provides dealers with simple mass email creation capabilities which can save money and time in communicating with customers. Advanced sorting and selection capabilities allow for targeted mass emails.
Dealers can easily create "pop-up" banners and coupons (printable and electronic) to keep customers coming back to both their physical and online store.
Finally, MWS's data distribution helps dealers attract web site visitors and improve traffic by pushing a dealer's current/pre-owned model inventory to over 30 classified locations. By utilizing a number of data distribution partners, the dealer's visibility amongst his or her potential customers is maximized.
